

PR company specializing in sake breweries, Japanese sake consulting
Public relations consulting, sake brewery consulting

Junichi Matsugu is the President of Sake N Consulting Co., Ltd. He graduated from the Faculty of International Management at Ritsumeikan Asia Pacific University in 2004. He also has experience studying at the University of Hawaii through an exchange program. His graduation thesis was a 100-page management theory paper written in English, and he acquired solid English skills during his time at university. His professional experience includes 5 years at a venture company that handles overseas store development, and 10 years working overseas as the sales manager of a sake import company in Seoul, South Korea .
Leveraging these experiences, I established Sake N Consulting Co., Ltd. in July 2022.
Oita Prefecture Industrial Creation Organization Small and Medium-Sized Enterprise Support Advisor
Oita Prefecture Federation of Chambers of Commerce and Industry, Small and Medium-Sized Enterprise Advisor
Companies registered with the National Tax Agency's Consortium for Promoting Exports of Japanese Alcoholic Beverages
Representative's Greeting
Thank you for visiting the website of Sake N Consulting Co., Ltd.
My reason for starting this job was a casual remark from an American couple.
"In America, sake is selling well thanks to the Japanese food boom. The future of sake looks bright."
At the time, I was working in Hawaii, USA, developing Japanese-style izakaya (pub) restaurants. I didn't know much about sake before then, but the words of the couple resonated with me, and I began to want to become an expert in sake someday. Later, when I took a job in South Korea handling Japanese alcoholic beverages, I witnessed firsthand the challenges faced by Japanese sake breweries, such as the fact that elderly people are supporting Japanese sake breweries and that small, family-run businesses are struggling to find overseas sales channels. With the solid language skills I had cultivated through studying abroad and working, I felt a strong desire to become someone who could help these people, and that led to the establishment of "Sake N Consulting Co., Ltd."
Sake N Consulting Co., Ltd.'s business is to convey the excellence of your company's sake to the world on your behalf. We spare no effort in marketing and public relations activities to achieve this. As a certified Japanese sake master taster, I will carefully select your sake and deliver it to the overseas regions where there is the greatest demand. It is all to let people around the world know about sake, a wonderful part of Japanese food culture. With dedicated support to deliver results, we will surely protect your sake brewery.
Lastly, in February 2025, we opened the "Nihonshu Future University" in Seoul, South Korea, to train sake sommeliers. We hope to play a part in spreading sake more globally.
Join me, someone who cares more about the future of Japanese sake than anyone else, and take the first step towards delivering a delicious drink to the world.
April 1, 2025 Sake N Consulting Co., Ltd.
CEO
